9:17 AM
Can Instagram's Mobile-Only Strategy Work for Other Apps?
I do love instagram, I lived without it for a few months (while I tried to convert to windows phone- fail) before returning to the iPhone. I think though, that although yes the app is for mobile only, users find out about it through facebook, twitter, tumblr, flickr etc because that’s where you see the content instagram generates. Strictly mobile-only would presumably have a much bigger challenge to gain visibility. People use social networking in different ways, and I’d say they use instagram in different ways to - I use it to publish photos to my other networks, and only look at the instagram feed when I’m on the train or waiting for the kettle to boil.
Original article via Mashable


